Debs Leighton

O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer.

A personalised holographic digital advisor was sent to each prospect. I wrote 50 bespoke scripts, enabling the hologram to speak to each about what O2 could do to specifically help their business.

The campaign achieved an 18% response rate in the first week, delivered an ROI of 13 and has already won 4 IPM awards including the Gold!