Debs Leighton

After the soft launch in 2017, 2018 was all about getting the new Click & Invest brand out there. We created a fully integrated campaign targeting would-be investors with £10,000 or more to invest.

Whilst differentiating from the established Investec brand, the new style and tone of voice maintained a confident, knowledgable and approachable feel. Retaining the iconic Investec zebra, the headlines and copy intelligently spelt out the differences of how C&I put the customer’s investment goals first, without being elitist or arrogant.