Avios £50/12 Hour Challenge
When airline loyalty scheme, Avios, asked us to show people just how far their fare savings could go, we did just that. First through the £50 Challenge, which was followed by the 12 Hour Challenge. We sent celebrities including comedian Chris Ramsey and TV presenter Reggie Yates chasing around amazing cities, seeing and doing as much as possible within the budget and time restraints set. All videos were used as content on relevant websites and housed on YouTube.
£50 Challenge You Tube post
Content video – £50 Challenge with Chris Ramsey
12 Hour Challenge landing page
Content video – 12 Hour Challenge with Reggie Yates
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