Debs Leighton

The story of Tres Generaciones is a journey driven by a shared passion to elevate and refine the craft of Tequila.

I was tasked to create an engaging script which would enable internal stakeholders, sales teams and commercial partners, with limited tequila knowledge, to buy into and remember this magical story.

The challenge was to give watchers a clear overview of the essential information that sets the brand apart. Not only enabling them to share these messages with confidence but also grow recognition of the brand.

Salud to that!