Debs Leighton

Financing retirement can be a minefield if, like a lot of people, you don’t know your annuities from your drawdowns, or inheritance tax from your Tax Freedoms. So, Legal & General tasked us with the job of cutting through the chaos, by creating a suite of nine content videos explaining the ins, outs and roundabouts of the options open to viewers nearing retirement age.

Being such a complex subject, they wanted the subject matter explained in a clear and colourful way, integrating simple educational animations throughout each story to help drive the message home. They were also keen to keep things ‘real’ so we worked closely with the producer over the casting and locations. And the agency has since been approached to create additional versions omitted last time.